If you work in the world of health and safety, then you will be particularly interested in ways in which you can make your campaigns reach the highest number of people possible. Every company has a responsibility to promote good health and safety procedures, and it is a legal requirement that you do all that you can to keep your employees and customers safe. Launching any sort of campaign requires a systematic and logical approach – you need to be sure about what your message is before spreading the word and raising awareness about the cause. If you are planning to launch a fire prevention campaign, then you may be interested in the amount of benefit you can get from social media. Read on for more information:
Reach the Maximum Amount of People
Social media is a brilliant tool for spreading the word far and wide when you have got a message to convey. Platforms such as Facebook and Twitter are brilliant for getting people on board, as they enable people to share your message with their friends who will in turn share it with theirs. The potential is massive, so as soon as you’ve got a campaign ready to go, you need to make sure that it has a presence on all social media platforms.
Use YouTube for Instructional Videos
YouTube is a brilliant way of uploading instructional videos, and in the world of fire safety this is particularly important. Every company uses videos to train their staff on fire safety, so if you upload good videos which teach people about how to use fire extinguishers properly, how to create a safe environment for your employees to work in and how to execute a fire drill you will gain a lot of likers. Make sure that the videos are directly linked to your campaign page and encourage people to share them with their friends. Spread the word about your videos by tweeting links on Twitter and showing them on Facebook. Your campaign will soon gain notoriety as word spreads.
Encourage people to share the details of your campaign by offering them incentives. Perhaps you could send free fire awareness stickers or posters to those who get on board with your campaign? Everybody loves a freebie, so take this into account when you are spreading the word. People also like to be name checked, so make sure you credit anybody that helps you out by naming them on Facebook or Twitter and perhaps directing people to their site in return.
Campaigns should be as widely publicised as possible, and this means posters, adverts, word of mouth advertising and flyers. It shouldn’t stop there – your online presence is just as important, so making sure that you have a killer website as well as a strong presence on all of the popular social media sites will certainly ensure that you reach the most amount of people possible. Anything that you can do to bring down the risk of injury or damage as a result of fire should be applauded, so make your campaign count.
Author Bio:Nancy Baker, the author of this article, is a freelance blogger who is currently writing for, Steamatic, leaders in mold and mildew cleaning in Canada. She is an avid baker and enjoys going fishing on weekends. You can also follow her on Twitter @Nancy Baker.