Sometimes it can feel a bit like Google is purposefully victimising you as a webmaster when nothing goes your way. If you’ve been working hard day-in-day-out only to find that your site isn’t going anywhere, or even that it seems to be getting less successful then you might be left with no other option to consider: Google must just hate you.
Of course if you’re sensible then you will know this isn’t the case. Google does not judge, and they won’t even read the content of your site. As such, the only possibility is that you’re doing something a bit wrong – or that another outside factor is affecting your success. Read on to potentially find out what the real reason is…
You’re Under Attack
This isn’t something anyone likes to consider, but it’s an important note to bear in mind. You see if you’ve been very successful in the past, then some of your competition might have struggled in your shadow and that could have caused them to resort to less honourable means of getting to the top of the pile. To this end they might have employed ‘negative SEO’ techniques to try and get you into trouble: which could involve building lots of bad links to your site to try and make it look as though you were attempting to ‘game’ the system. Google might then be penalising you for something you haven’t done. Look for links pointing to your site, and try to find any that you don’t recognise.
Too Much Damage Was Done
In light of Penguin and Panda, you might have decided to take positive action and remove all the bad links to your site and all the weak content that you had built in the past. This is all good and well, but it won’t necessarily equate to instant improvement in your positioning in the SERPs, or to better profits: it may just be that this is a case of ‘too little too late’ and that the damage has already been done. You can keep up the good work and hope that it eventually starts to recover, or you can start over from the beginning which is sometimes the better choice.
You’re Moving in the Wrong Direction
Worse is what happens when you think that you’re doing everything you can to improve your website, but in fact you’re just making matters worse. Make sure you speak with a professional if you’re unsure, read all the information available (particularly when it comes from Google themselves), and don’t commit too fully to any one SEO method.
Your Niche Just Isn’t Popular Any More
This is something that few of us ever consider, but there’s always the chance that your poor performance isn’t down to your own negligence or to Google. What could be happening here is simply that people aren’t searching for your terms any more. If the topic you’re writing about isn’t as popular as it once was, then no amount of SEO is going to help you get back into your old shape…
Author Bio:-The author of this post, Nancy Baker, is a freelance blogger who is currently writing for Orp Media. Whenever she isn’t busy, she likes to play chess with her childhood friends. You can also follow her on Twitter @Nancy Baker.
