Barely a year ago, online casinos were a faraway notion in the minds of New Jersey players. In fact, the negative press that dogged the online gaming industry in the US made it exceptionally difficult for online casinos to gain traction. However, players have always had a penchant for online gaming and it was only a matter of time before the pendulum swung the other way. Back in November 2013, a landmark ruling was made in the state of New Jersey allowing online casinos to operate within the state. That was merely the beginning, since the bigger battle was convincing players that it was 100% safe, secure and legal to play online casino games in New Jersey. The logistics of such sweeping legislation proved difficult given the available technology at the time.

Marketing To The Masses Caesars Online Casino

Caesars Online Casino: A Success Story in Gaming

Everybody knows the Caesars brand, and quite rightly so – it is the benchmark of excellence in casino entertainment. When Caesars Online Casino rolled out its slots games, blackjack games, video poker games, jackpot games and casino games, massive amounts of marketing were required. First of all, most people were unaware that gambling was legal for all players 21 and above within New Jersey. The issue was compounded by two other factors that needed to be tackled post-haste: banking options and geolocation tracking technology. While state law legalized online casino gaming, various banks were sticking to Federal laws that prevent them from transferring funds to online gambling sites. Various payments solutions were found and payments are running like a well-oiled machine today. Geolocation technology ensures that only players within the state can play real money casino games. At the time, the technology was faulty, but that too is 100% operational today.

Getting the message to the people is always the most complex task in any marketing endeavor. Fortunately, New Jersey is a state that knows everything there is to know about the casino world. Atlantic City remains the undisputed hub of casino entertainment on the East coast. While there have been some challenges in 2013/14, Atlantic City is on the mend and online casino gaming will certainly bolster its success. Further, Caesars Online Casino is jam-packed with holiday-themed bonuses and promotions, and an unbeatable range of online slots NJ games. These span the full spectrum of top titles such as Hot Shot, Big Vegas, Cleopatra, Monopoly Plus, Cats, and Chilli Gold. Plus there are also top roulette and casino games including Double Bonus Spin Roulette, Casino War and Mississippi Stud among others. You can play for free, with no download or registration required, directly off your browser. Further, players can easily register, deposit and play for real money. Once you make your first deposit there is a 100% welcome bonus up to $300 waiting for you!