Anyone with a computer and a printer can create a sign for a business. However, there are a number of factors that go into making quality signs that a basic printer can not do. It is usually best to utilize a company that specializes in signage. Here are some tips to follow when you are making business signage.
1. Find the Right Company
It is in your best interest to work with a printer that specializes in corporate signs. While you have your choice of printing companies, those that can cater to business needs can help you in areas where others cannot:
- Making suggestions on design that will drive sales
- Give you ideas for unique ways to communicate your message
- Giving you the option to design your own or use customizable templates
It is also a good idea to find a company that is local, especially if you are having outdoor signs produced. There may be ordinances that govern the size of those signs and a local printer will be familiar with those specifications.
2. Have a Clear Message
Everything you post inside and outside your business should have a clear message. You do not want potential customers scratching their heads trying to figure out what you are trying to communicate. Before you even begin the design process, make sure you know what message you are trying to communicate. It could be your business hours, return policies or information on a sale or special event. Gather all the information ahead of time so you can start cohesively putting it together.
3. Use Templates
There is no need to re-create the wheel. If you have a need for a very basic sign, such as parking lot signage or open/closed messages, take advantage of existing templates. This will save you the time of trying to design your own. A good signage company will allow you to add customization to the templates, such as inserting your business name or logo.
4. Put Yourself in the Customer’s Shoes
When you are designing signage, it is important to look at it from the customer’s point of view. Ask yourself a few questions:
Is it eye-catching?
Can I look at it for just a few seconds and understand the message?
Is it clear and concise?
Because you design a sign from your business’ perspective, you already know you will have the information to benefit your sales. However, the sign really needs to cater to the questions a customer would ask. If you are advertising a sale, for example, they will want to know the five Ws:
Who: Your business, branded with your logo
What: The sale, such as 50 percent off clearance
Where: Which location
When: The times and dates that apply
Why: Is it a close-out sale? End-of-season?
5. Proof It
Perhaps the most important step before you order your sign is to make sure you and at least one other person from your company proofreads it. Even if you use a template, make sure all the words are spelled correctly and that your grammar is free from errors.
When you want to build a sign for your business, make sure you are working with a reputable provider who can give you guidance. Use clear wording and design that will attract and inform the customer. Lastly, proofread for any mistakes so you can be sure your signage is high-quality and helpful